- Weekly Olio
- Posts
- The Underdog Ascends: The Rise of a New Indian Elite
The Underdog Ascends: The Rise of a New Indian Elite
Wrong Decisions, Huwaei, Semiconductors, Fundies, and Everyday Flying
Salutations, Olio aficionados! 👋
Happy Hump Day and welcome to the 73rd edition of Weekly Olio - your trusted source for giggles, wisdom, and a dash of intrigue, courtesy of our tantalizing thought piece (yes, buckle up for Publisher's Parmesan). 🧀
This edition of Weekly Olio is brought to you by Artisan.
Meet Ava, The World’s Best AI BDR
With a database of 250M+ leads, built-in email warmup, advanced lead research, and the ability to send 1000s of hyper-personalized emails, Ava provides end-to-end cold email automation. With plans starting from $225/mo and a 14-day hire trial, what are you waiting for?
Think you need a BDR? Hire Ava instead.
The Quote 💭
“Wrong decisions are part of life. Being able to make them work anyway is one of the abilities of those who are successful.”
The Tweet 🐦
This city is not in Italy, France, or Germany.
It's in China and it's less than ten years old.
This is Huawei's R&D Headquarters, where 25,000 people work, and it might just be the most interesting office building(s) in the world...
— The Cultural Tutor (@culturaltutor)
1:52 AM • Mar 19, 2024
This thread by The Cultural Tutor showcases the R&D campus of Chinese telecom giant Huawei in the city of Dongguan in the Guangdong province of China. Covering 1.4M square meters and housing 25K+ employees, this campus contains replicas of some of the most prominent buildings of Europe. Working here must be a dream!
The Infographic 💹

With the rise of AI and the increasing geopolitical tensions, semiconductors have been a center of attention in the last few months. This great slide from the Quartr app gives a neat illustration of today’s semiconductor value chain along with the key players in each part.
The Short Read 📝
Generations of investors, including Warren Buffett, have held on to Benjamin Graham’s famous quote: ‘Over the short term, the market is a voting machine but over the long term, it is a weighing machine’. But how long is the short term? With the rise of index funds, retail investors and specialized stock picking pods, the volatility in specific stocks has definitely gone up over time making the long term not so short.
But eventually, it is the fundamentals that matter. In the long term, the weighing machine nature of the stock market, governed primarily by underlying stock fundamentals, wins out. The article looks at the returns generated by some of the best performing tech stocks in recent time - Google, Nvidia, Meta, Amazon or Microsoft. Over a long period of time, the stock returns are almost fully correlated with earnings growth. If you are an investor, it is in your best interest to ignore the noise (read short term price volatility) and just relax.
The Long Read 📜
How an airplane toilet works at 40,000 feet: The extraordinary science behind everyday flying - by CNN
Flying is now a regular part of life for a lot of people. This fun article by the CNN team looks at the extraordinary principles behind some of the more mundane aspects of flying. For instance, contrary to popular perception, airplanes don’t dump toilet waste on the land they fly over. The toilet systems, designed in 1975, use vacuum suction to empty the bowl and store the waste in a separate tank. At the airports, the tanks are emptied when the aircraft is prepared for takeoff.
Not just toilets, even heating food or circulating fresh air, involve interesting principles. Onboard air, for instance, is not just supposed to keep passengers healthy but also helps control the mood of passengers as they reach their final destinations. Similarly, WiFi on airplanes is provided via satellites in geostationary orbits. As the aircraft whizzes through air, the antenna on the plane keeps switching satellites to provide the best connectivity. Usually the switch is so fast that there is barely a drop in connection. Highly recommend reading this article in full to gather some interesting facts for the next time you take a flight.
This edition of Publisher’s Parmesan is brought to you by Morgen.
Ready to ditch never ending to-do lists?
If your to-do lists are filled with good intentions but rarely get done, Morgen might be just what you need.
- 📆 Connect every calendar to manage all your time from one place
- ✅ Integrate your task + project managers like Notion, Todoist, and Linear
- 💪 Start time blocking to protect time for your most important tasks
Plus layer in ✨AI-powered scheduling tools and 📩 Calendly-like booking links for the most integrated time management app out there.
Publisher’s Parmesan 🧀
The Underdog Ascends: The Rise of a New Indian Elite
Disclaimer: This content was originally published by Marcellus Blogs as a part of an email newsletter, edited and republished as an article here.
The joining up of India, digitally and physically, has democratized access to economic opportunities. This has helped new groups of people rise in the Indian economy. These newly ascendant people are neither based in India’s megacities, nor did they study in elite universities and nor do they belong to the socially privileged castes. From India’s smaller cities, from hundreds of local universities and from the dozens of less privileged castes, a new entrepreneurial and professional class is rising to grab the reins of power & privilege in India.
“…India was, in the simplest way, on the move, that all over the vast country men and women had moved out of the cramped ways and expectations of their parents and grandparents and were expecting more.”
The joining up of India is a very visible spectacle. With the national highway network seeing a near doubling from ~79K km in 2012 to ~140K km in 2022, with domestic air travel passengers more than doubling from ~58 mn in 2012-13 to ~136 mn in 2022-23, with individuals having access to internet surging by ~4x from 14% in 2014 to 51% in 2023 (see exhibit below), and with the number of bank accounts growing ~3x from ~ 1 billion in 2015 to ~3 billion in 2023, the last decade has seen a dramatic improvement in physical and digital infrastructure in India.

This integration of the Indian economy is altering the composition of the Indian elite by creating opportunity and prosperity for hitherto disadvantaged end economically marginalized groups.

So, who are the new elites in India? And what are the investment implications of their economic ascent?
Three sets of new elites who have risen to prominence in the country
As a result of the country getting networked and joined up through physical and digital infrastructure, economic opportunities which were once upon a time available only to the elites in the megacities now became more widely available. As Nandan Nilekani has explained:
Indians who didn’t hitherto have any officially verifiable identity got a valid & digitally verifiable identity in the form of Aadhaar.
Indians who did not have access to information & knowledge now got all the information & knowledge that they needed courtesy of Jio’s low cost data connections (which costs 1/40th of what American telecom companies charge for mobile data).
Indians who hitherto lacked access to financing from the banking system (and thus has to borrow in the black market at usurious rates) now got access to affordable financing via Jan Dhan bank accounts.
This trifecta of changes made identity, knowledge and financing available to hundreds of millions of Indians who had been living lives of quiet desperation outside the enclaves inhabited by the big city elites.
1. Rise of the non-elite educated entrepreneurs and executives
For the first time in the last twenty years, a majority of the promoters and executive directors of the Nifty 50 companies are neither from an IIT/IIM nor a graduate from any foreign university. This is remarkable because, twenty years ago, in FY03, this figure was just 40%, rising to 50% in FY13. What this graphic and data show is that the largest 50 companies in the country today are run by people who belong to the non-elite educational institutions. This is a natural outcome given the supply-demand mismatch in the educational sphere in the country – there is simply just so much talent in all corners of the country, which was not able to rise hitherto due to certain restrictions on access to information and opportunities, and not enough premier institutions to cater to this vast pool of talent. Until now, because of lack of access to opportunities, this section’s demand never came through and the premier institutions kept going at their own pace. Today, because of joining up of the economy, access to information and opportunities has risen disproportionately, making the premier institutes incapable of serving this surge in demand, and therefore, quality talent springing up from all over the country.
For instance, in HDFC Bank, other than Mr. Sashidhar Jagdishan, none of their executive directors are from an IIT or IIM or from any foreign university. They are all University of Mumbai graduates. The largest bank in the country by market cap is emblematic of the change that is underway in the country at large – the rise of people from non-elite educational institutes.

2. Rise of small-town India
Contrary to what is generally believed, the growth in financialization of small town India is even more dramatic than what has taken place in India’s megacities. Thanks to Aadhaar and Jan Dhan accounts, a massive portion of the population came into the formal banking system for the first time since independence. This has opened up multiple opportunities for them in the world of organized financial services. As you can see in the exhibit below, every geography type has witnessed rapid growth in credit offtake (at around 11% per annum) especially in the last seven years. However, as per RBI data, credit growth data for banks in urban and semi-urban areas has far outpaced big city credit growth (represented in the chart below as ‘Metropolitan’).

3. Rise of non-upper caste talent
Historically, oppressed castes in India have been given a raw deal – social, financial, workplace, and political ostracization has existed across the country and at varying intensities. Caste-based discrimination robbed a large swathe of Indian people of economic opportunities and reduced the changes that such people had to break free of poverty.
Whilst affirmative action – which the Indian state has implemented since 1947 in favour of the hitherto discriminated castes – has helped, the democratization of opportunities over the past decade has supercharged the economic emergence of non-upper castes.
For example, the data on workforce participation (which is defined as the number of people employed out of the total labour force which includes employed and unemployed people) shows that the most disadvantaged castes have closed the gap with the rest of the population. In fact, the workforce participation for scheduled tribes in India is actually higher than that for the rest of the country, at 559 per 1000 people versus 492 per 1000 people respectively in 2022 (see exhibit below).

Olio Jobs 💼
Sales Manager - Good Party | Remote
Manager, Sales Development (SDR) - Sprout Social | Remote
Sales Operations Analyst - Bobbie | Remote
UI/UX Designer - Xen | Remote
Senior Product Designer - Growth - Customer.io | Remote
Senior People Generalist - Second Dinner | Remote
That’s all for this week. If you enjoyed this edition, we’d really appreciate if you shared it with a friend, family member or colleague.
We know you really want to share this edition’s link. 😛 Well, we will make it easy for you. Just click on the bubble below.
We’ll be back in your inbox 2 PM IST next Wednesday. Till then, have a productive week!
Disclaimer: The views, thoughts, and opinions expressed in the text belong solely to the author, and not necessarily to the author's employer, organization, committee or other group or individual.
Reply