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The True Costs of Being on YouTube
Interest, Small Funds, Dear Son, and AI Future
Peeyush Jain & Mohit Garg
March 19, 2025
In partnership with
Salutations, Olio aficionados! š
Midweek greetings to all, as we unveil the 135th chapter of Weekly Olioāa delightful concoction of laughter, insight, and a sprinkle of mystery. Within these pages, you'll discover a handpicked selection of fascinating finds from the vast realms of the internet.
Keep your eyes peeled for this weekās Publisherās Parmesan, arriving this Sunday!
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The Quoteó ¢ š
āIt is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard for their own interest."
The Tweet š¦
Small VC funds outperform large funds ā right?
Yes, depending on what you mean by a "small fund" and a "large fund". It's also not a stable relationship, meaning performance does not seem to consistently increase as fund size falls.
In fact, a lot of this 'small fund' mythologyā¦ x.com/i/web/status/1ā¦
ā Dan Gray (@credistick)
8:50 PM ā¢ Nov 29, 2024
For a while, people have criticized portfolio strategy because venture capital focuses on rare successes and big winners. These ideas are often used to reject anything that seems too strict or structured. Investors who want more consistent and higher returns should consider asking fund managers more questions about the reasoning and data behind their portfolio strategy.
The Infographic š¹
Dear son, read this carefully...
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The Short Read š
Is McKinsey the key to our AI future? - by Charles Rubenfeld
People often enjoy criticizing consulting firms. Many jokes poke fun at companies for listening to advice from young consultants. With the rise of large language models (LLMs), some people are predicting that AI will eventually replace consulting firms. Read moreā¦
Charles believes consulting firms will do very well in the coming years. For AI to spread quickly in the economy, we can't just depend on startups that focus only on AI. We need big, traditional companies to start using AI in their work and products quickly, and consulting firms are great at helping them do this.
The Long Read š
The True Costs of Being on YouTube - by Carla Lalli Music
Carla Lalli Music is an American chef, cookbook author, and YouTube personality. She was a food editor at large of Bon AppƩtit and was known for her appearances in videos produced for the magazine's YouTube channel, most notably as the host of Back-to-Back Chef.
She started a cooking channel to promote her cookbooks, and found that the economics just didn't work. Like many other media projects, there's a mix of revenue: she got an ad split from YouTube, and also did direct deals with sponsors. The YouTube ad split revenue wasn't enough to cut costs, but apparently direct deals with brands made up that shortfall. One thing she notes is that the CPM YouTube charged was $29, and the amount she got from that was $10. Which sounds steep. On the other hand, it's hard to name an independent content creator who assembled a large audience without operating on one of the big platforms, so a 70% cut may just be the market rate for getting access to an audience that big. Read moreā¦
Thatās all for this week. If you enjoyed this edition, weād really appreciate if you shared it with a friend, family member or colleague.
Weāll be back in your inbox 2 PM IST next Wednesday. Till then, have a productive week!
Disclaimer: The views, thoughts, and opinions expressed in the text belong solely to the author, and not necessarily to the author's employer, organization, committee or other group or individual.
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